The Sci-Fi Channel just revealed their new corporate branding. They are now calling themselves Syfy instead of Sci-Fi. The rationale is that the “Sci-Fi” market (Internet searches in particular) is saturated and they wanted to do something different. I commend them for taking a risk. Still, “Syfy” seems a little strange.
But the point of this post is not to critique the branding decisions of network TV.
Syfy created a remarkable video to announce the rebrand. It inspired me and I hope it inspires you as well.
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