Great article from Ad Age. Thanks to Jacob for finding it!
In particular, the following snippet really captures where things are headed:
“Modern digital marketers have recognized that in terms of the consumer, the center is everywhere. As a result, digital content is now designed to be syndicated, reskinned and reformatted while still remaining relevant. This evolution is pushing advertisers away from building million-dollar microsites and toward smart, tactical ideas that revolve around specific needs or even communities.”
You can read the full article here:
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