All posts tagged blogging

Forget about the mountain, focus on the molehill

By on September 8, 2010 in Ideas with No Comments

We spend so much time planning for what might happen.

This thing could get out of hand. What if we can’t handle the response? We better have a process in place!

Yesterday we were talking about how to encourage more people on our team to blog. We have a few regular contributors, but it’s my desire to have a variety of voices and perspectives on our blog. So, I suggested that we open it up to anyone on our team who has an interest in blogging.

Then we started worrying about:
• What if someone writes something grammatically incorrect?
• What if 20 people post blogs on the same day?
• Shouldn’t we have a process to proofread everything?

We were making a mountain out of molehill. We don’t even know if anyone will want to blog. And if 20 people all of a sudden start blogging, I’d say hallelujah it’s a miracle!

Spend your time figuring out what works, then worry about the process.

Paranoid about blogging? Just slap a big LEGAL button on it. Problem solved.

By on January 13, 2010 in Ideas with 2 Comments

legalI recently discovered the blog of a business leader I respect very much.

I was excited. His blog has great content and great insight. It felt very authentic. It felt authentic until I clicked on the huge protruding “LEGAL” button at the top.

Come to find out, the site was “created” by this leader but it is “maintained” by the company. The legal notice goes on and on…and on about how you can and cannot use the site.

I’m not accusing this person of misleading his readers or anything like that. The point I’m making is that authenticity is critical. If you want me to believe that it’s really your thoughts I’m reading on your blog, don’t slap a huge corporate legal notice at the top. At the very least, tuck in down at the bottom.