How? By educating people.
Clients who receive the gift of education are 29 times more likely to buy your products than those who respond to media ads. – American Marketing Association
29 times! That’s crazy.
With those kinds of results, you should be working on this right now. If you’ve been toying with the idea of buying some ads or you’re already spending a bunch of money on ads, stop! Try writing an ebook or make a short educational video or start a blog. It’s free and apparently it’s 29 times better than advertising.
Disclaimer: “Education” does not mean educating people about your stuff. It bugs the heck out of me when people say, “We just have to educate customers about what we do. Then they’ll buy!” News-flash: People don’t care about you or your products. People care about themselves and their problems. They want you to make their life easier.
Give people free content that enlightens them, teaches them something new, or adds value to their work.
Don’t try to sell everything. Sell the stuff that really drives your economic engine. Give everything else away.