(From FastCompany.com)
Here is an interesting article about how Apple became the largest company in the tech universe. Many of Apple’s success factors seem to defy what most would consider rational “business” strategy.
One of the stories I like is about a guy who was hired to create a DVD-burning program that Apple planned to release on high-end Macs — an app that would later become iDVD. He worked on the pitch for weeks. He had page after page of prototype screen shots showing the new program’s various windows and menu options, along with paragraphs of documentation describing how the app would work. Then Steve came in. He picks up a marker and goes over to the whiteboard. He draws a rectangle. ‘Here’s the new application,’ he says. ‘It’s got one window. You drag your video into the window. Then you click the button that says BURN. That’s it. That’s what we’re going to make.’ ”
Keep reading…
