Let’s zoom out to a 30,000 foot view of the key metrics for our strategic objectives.
We leverage cutting-edge technology and award winning design to deliver innovative products and services for our clients.
If you work in the corporate world, you probably don’t see anything wrong with these sentences. Scary. I copied/pasted these from real company documents, so you may have even written them.
There is a word for this kind of stuff: Gobbledygook.
Most people in the corporate world use gobbledygook to sound smarter.
The problem is, using gobbledygook just makes it harder for people to understand what you really mean. People have to decode what you’re saying. They have to strip away the corporate mumbo jumbo to get to the core of your message.
There are at least two major problems with speaking in gobbledygook:
1. People literally don’t know what you’re talking about.
2. People don’t give a crap. Believe me, no one gets excited when they hear the word synergistic.
When you’re writing, try to write like you talk. I’ve really been trying to do this lately. It’s harder than you think.
Here’s the thing, if you can communicate exactly what you want in written form (emotions and all) you will be way ahead in a world where we live and die by emails, texts, blogs, Facebook feeds, and message boards.
I for one believe it is possible to express your intended emotions, tone, and personality in words. Many people will tell you otherwise. But it takes a whole lot more effort to do this correctly.
Do you agree?