If you’ve ever heard me present (or had to sit through one of my classes), you know that I’m a big fan of 37signals.
This is a great quote about the development of their most successful product, Basecamp. In many ways this quote articulates my approach to business:
Basecamp was done almost entirely without risk. It was completely self-funded. We treated it as a side-product and a side-project until it could pay the bills. And only then did we make it the main focus of the company.
I absolutely hate risk. I think it’s a misnomer that entrepreneurs somehow are in love with risk and making big gambles and taking big bets. I think that’s probably true for some. It’s certainly not true for me. And I think it’s certainly not true for a large constituency of other successful entrepreneurs.
I think the act of putting yourself in a position where you’re not forced to take on all this risk and bet everything is the hallmark of running things well.
David Heinemeier Hansson
Co-Founder of 37signals