I know, I know, I write about Apple a lot. There’s just so much to learn from them. This video is no exception.
This is Steve Jobs in 1997 announcing his plan to get Apple back on track by communicating their core value in a new way (“We believe people with passion can change the world for the better”).
In short, this was at a time when Apple was trying to figure out who they were. In 1997, Apple was a hodgepodge of products and a diluted brand. The “Think Different” campaign is recognized as the beginning of Apple’s rise to greatness.
It starts to get really good around 3:00 —
“Our customers want to know who is Apple and what do we stand for in this world. What we’re about isn’t making boxes for people to get their jobs done, although we do that well. Apple at its core, its core value is that we believe people with passion can change the world for the better. We wanted to find a way to communicate this.”
More explanation here.
P.S. I think I’ll start wearing shorts and sandals to work (hey, it worked for Steve Jobs).
Something happened to me this weekend that left me quite shaken up. Let’s just refer to it as “The Interrogation.” I wish I could share the details with you but doing so could be a matter of national security (I wish I was making this up). Mandy was laughing at me because after this ordeal, I kept scanning my surroundings on a trip to Walmart. You know, just making sure I wasn’t being followed.
Anyway, I was reminded how incredibly important it is to live as transparently as possible. When you have nothing to hide, you have no reason to fear. Honesty cancels out fear.
If you’re making bad choices now, just remember that stupid decisions can come back and bite you in the ass. Let me just say I would not want to be on the other side of this ordeal. It would suck. Bad.
You never know when you might be called to answer for things in your past (or for things in someone else’s past). Just something to keep in mind.
We spend so much time planning for what might happen.
This thing could get out of hand. What if we can’t handle the response? We better have a process in place!
Yesterday we were talking about how to encourage more people on our team to blog. We have a few regular contributors, but it’s my desire to have a variety of voices and perspectives on our blog. So, I suggested that we open it up to anyone on our team who has an interest in blogging.
Then we started worrying about:
• What if someone writes something grammatically incorrect?
• What if 20 people post blogs on the same day?
• Shouldn’t we have a process to proofread everything?
We were making a mountain out of molehill. We don’t even know if anyone will want to blog. And if 20 people all of a sudden start blogging, I’d say hallelujah it’s a miracle!
Spend your time figuring out what works, then worry about the process.