I’ve had a lot of conversations about video lately. Mostly, the discussion is about how to create ‘remarkable’ videos–videos that get talked about.
[The video above is a PSA made by The Sussex Safer Roads Partnership in the UK. The SSRP is an obscure little organization that made a video that has become an Internet phenomenon. It is a great example of what I’m talking about.]
Since video is what I do, and since I’ve had a little bit of success creating videos that get talked about, people come to me for advice on how they can do this themselves.
Let me begin by saying that, even with very little experience, you can create videos that get talked about. But it’s not easy.
People often tell me they want to create a YouTube style video that will go viral. First of all, there is no such thing as a YouTube style video. YouTube hosts over 100 million videos. There are more styles than anyone can count. Secondly, style has nothing to do with the viralness of a video anyway.
If I only had one sentence to explain how to create a remarkable video, here’s what I’d say:
Take a simple idea and film it in an unexpected way–ideally through a story that evokes emotion.
Or even simpler:
Tell one idea, tell it in an unusual way, and make people laugh or cry.
I started this post as a Do-It-Yourself guide to creating remarkable videos, but I’m realizing that it would take a long time to explain it. So before I invest a couple hours of time, I want to know if this is something you (my readers) are interested in learning about. Leave me your thoughts in the comments. If you would rather talk one on one, just email me.
I will say this; Online video is still in its infancy. I believe online video is the next BIG thing. And I believe that the people who ‘get it’ and begin now creating remarkable videos will be the winners.