Social media is not enough

Don’t be fooled into thinking social media is the answer to your marketing problems.

Social media is a communication tool. That’s it.

Communication is nothing new. People have been communicating since the beginning of time. Only now instead of drawing pictures on rock walls, we type words into Twitter or Facebook.

Remarkable stuff is what matters.

If you don’t make or provide great stuff, no one will care about you. It doesn’t matter how much or how often you tweet, facebook, or spam, if you don’t have something remarkable to point people to, you are wasting your time.

I had coffee with a friend the other day who is a brilliant strategist and marketer. He’s doing a lot of social media consulting these days. He said that if a client wants to get into social media and they don’t have a truly remarkable product, the conversation about social media ends there. It’s futile. Social media doesn’t matter because no one is going to talk about your product or service if it’s not truly REmarkable (worthy of making a remark about).

So just make great stuff, or as Nick Campbell would say, “Make Cool Shit