Paranoid about blogging? Just slap a big LEGAL button on it. Problem solved.

legalI recently discovered the blog of a business leader I respect very much.

I was excited. His blog has great content and great insight. It felt very authentic. It felt authentic until I clicked on the huge protruding “LEGAL” button at the top.

Come to find out, the site was “created” by this leader but it is “maintained” by the company. The legal notice goes on and on…and on about how you can and cannot use the site.

I’m not accusing this person of misleading his readers or anything like that. The point I’m making is that authenticity is critical. If you want me to believe that it’s really your thoughts I’m reading on your blog, don’t slap a huge corporate legal notice at the top. At the very least, tuck in down at the bottom.