Marlboro “Smoking Kills” Packaging
We saw these Marlboro packages at the Cancun airport on our way back from Mexico over Christmas.
Interesting, isn’t it? I mean, how many products can withstand a huge label warning people that the product will kill them?
I wonder how (or if) this packaging affects sales for Marlboro. It obviously did not stop people from buying them duty free in Mexico. We saw several people with them at the airport.
As a society, we are well aware of the research and statistics on smoking. We know it causes all kinds of cancer and other health problems. For Marlboro, I’m sure this is a move to sling off lawsuits and watchdog groups.
But most companies would love to own a product that would sell even if they slapped a label on it that said “This Product Will Kill You.”
This brings up another idea I got from a friend about marketing a business like a crack dealer. But I’ll save it for and upcoming post!