Don’t fear your competition, fear yourself
It’s good to know who your competition is and it’s good to know what they’re doing. It should stop there.
Don’t waste a minute being fearful about what they might do that might affect your organization. If you have hours to waste worrying about your competition, you’ll never be innovative enough to beat them.
The only thing you can affect is yourself. And the only thing you should fear is paralyzing your progress by worrying about the competition.
Focus on doing something unexpected, innovative and simple. Then, let your competition worry about how they’re going to catch up to you.