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The template should only be 20% of the battle

When it comes to content creation, often the most difficult hurdle to overcome is setting up a template. This should not be the case. I can’t tell you how many times I’ve tried to explain how easy it really is to get started.

First, let me explain what I mean by template. A template is anything that facilitates and hosts your unique content and ideas. I’m mostly talking about online templates such as:

• Blogs that gives you a publishing platform
• Podcasts that people can subscribe to (i.e. iTunes)
• E-newsletter template
• Weekly video webisodes (with a pre-produced intro and graphic template)

The problem is, most of us think the template is the really difficult part. Maybe that was the case in the past, but it certainly isn’t the case now. With tools like WordPress, Squarespace, cheap HD video cameras and ridiculously simple editing software, no one has an excuse not to share their ideas with the world.

Once you have the template, you can focus on the content. This is where 80% of your energy should go. Unfortunately, most people get frustrated thinking about setting up a template and never even get to the content part. Don’t be one of those people!

If you have questions about how to get started, let me know because I’d love to help (as long as you are serious about creating and sharing great ideas with the world!).