Tim Brown urges designers to think big

This talk is like jet fuel for anyone who wants to do something radically unconventional and something that will have an impact on the world we live in. Tim Brown is the CEO of the “innovation and design” firm IDEO — taking an approach to design that digs deeper than the surface.


One of my favorite quotes from this talk is:

“Design thinking begins with integrative thinking. That’s the ability to exploit opposing ideas and constraints to create new solutions. In the case of design, that means balancing desirability, with technical feasibility, with economic viability.”