Lean Ideation

Lean is a very popular concept right now. Manufacturers are trying to figure out how to be leaner, cheaper, faster. Small is the new big.

However, I think the concept of lean can be applied to more than just manufacturing. In my world, I think of how lean applies to ideation.

When ideas are your raw materials, how do you keep the good ones and kill the bad ones? For me, lean is all about simplicity. The simpler the idea, the leaner it is and the more compelling it will be. Strip it down as far as you can, like peeling the layers from an onion, until you can’t peel anymore and you’re left with the core.

Lean ideas win in a world of mind-numbing complexity.

What do you think? How do you create lean ideas?