I drive a 33 year old car. It dies…a lot. Sometimes the engine conveniently dies when I’m just driving it down the street. No reason, it just dies. It happened today.
All of the sudden I have a decision to make. Do I throw it into neutral and try to start it while coasting and risk not getting it off the road? Or do I use the remaining momentum to ditch it in a parking lot or driveway?
Where am I going with this?
Well, this decision is a lot like the decision we have to make with our ideas.
Almost all ideas are intermittent and unreliable at some point in their life. Only some are worth the risk of keeping on the road while trying to revive them. Others should just be thrown off to the side. You may have to walk for a while until you find a new mode of transportation, but there is always a new idea waiting somewhere.
The tricky part is knowing which ideas are worth it and which ones aren’t.
Here are a few questions to ask yourself when considering an idea:
1. Is it a better idea than the, ‘Jump-to-Conclusions Mat?’ (Watch this clip from ‘Office Space’ if you don’t get it)
2. Can you explain the idea in a way that a sixth grader can understand?
3. Do your friends experience an “ah hah” moment when you explain it to them?
4. Would an investor pay $1,000,000 for the rights to your idea five years from now?
5. How many people have you told about your idea? Ideas in secret rarely become ideas in public.