Five Accelerating Trends That Will Reshape Marketing

Great article from Ad Age. Thanks to Jacob for finding it!

In particular, the following snippet really captures where things are headed:

“Modern digital marketers have recognized that in terms of the consumer, the center is everywhere. As a result, digital content is now designed to be syndicated, reskinned and reformatted while still remaining relevant. This evolution is pushing advertisers away from building million-dollar microsites and toward smart, tactical ideas that revolve around specific needs or even communities.”

You can read the full article here:

http://adage.com/digitalnext/post.php?article_id=138661