I have to disagree.
You actually can fail at something even if you choose not to quit.
Some people chant this mantra in the face of unbeatable odds, hoping that somehow, by holding on for another day, something will happen. Something miraculous. Unfortunately, circumstances usually don’t change themselves.
Take GM for example. GM failed miserably in several ways. They failed to make innovative fuel efficient vehicles even when the market was thirsty for them. They failed to pay attention to the bottom line. They failed to sell off unprofitable product lines.
GM failed as a business, but they didn’t quit. They didn’t quit because they knew the government would bail them out of their failure. And now we, the American public, are paying the price (but that’s another issue altogether).
Some people would argue that because GM is still around, they haven’t failed. But that’s not the point.
It’s difficult for a lot of us to accept that failure is not always a bad thing. Often, failure is just an indicator that we should do things differently. And doing things differently means we have to quit doing things how we were doing them before. It sounds elementary, but most things are. Knowing what to do, and not doing doing it, is really not knowing (sage advice from my wife, Mandy).
Sometimes you have to quit in order to succeed.