The incrementals

Every new idea is incremental.

Every action is incremental.

Every seemingly insignificant breakthrough is incremental.

The incrementals build on each other until they equal a great business or a great book or a great film.

Great doesn’t just happen in one fell swoop; it happens incrementally.

Sound elementary?

In concept, it is elementary. In practice, being intentional about the incrementals requires constant attention, a sense of urgency, and disciplined action.