Social network management? Prove it.
I was contacted today by a large media group that offers as one of its barrage of services a social networking management service.
They talked up their knowledge and experience in social networking, how creative they are with it and how they can take our social network to the next level.
What amazed me is that nowhere on their site did they have links to any of their social networks. They had pasted logos of Facebook, Twitter and YouTube on the sales page for this service, but they didn’t link to anything.
Key point: if you want to sell social network management services (or any service for that matter), prove that you can actually do it by letting me see YOUR amazing social network. My guess is that this company doesn’t have one to show!