What do you do when there is no established model for your business?
You can’t just sit around and wait for something to happen. You have to make it happen.
This may seem to go without saying. However, people who’ve only worked at companies with an established business model and clearly defined roles often struggle when thrown into a situation that requires “dead lifting” a completely new paradigm.
I’ve seen this happen in our organization and in others I’ve been close to.
Creating a new business model requires a ton of trial and error. It never happens the way you think it will.
I think the most frustrating part is that you rarely (if ever) get it right the first time or even the fifth. You have to muster up the moxie to keep trying until you find a combination of products, pricing, promotion, placement and people that works. And you have to do all this before you run out of working capital.
To some, a blank sheet of paper is a thrilling prospect. To others, it is a paralyzing reality.