Millionaires eat generic cereal

A few weeks ago, we went to a Christmas party at the home of some of my favorite people in the world.  We always have a blast–especially this year.  The food was amazing and their house is perfect for entertaining.  Everyone had a great time.

This couple’s net worth is more than most people could accumulate in 10 lifetimes.  But what I love about them is how unassuming they are.  Despite their wealth, they drive average used cars, rarely eat at fancy restaurants, and, as I discovered coincidentally the other night, they eat generic breakfast cereal.

Why would they do this?  Why would a couple whose finances are in no way affected by the cost of name brand verses generic choose to buy generic?  I highly doubt they just like the generic cereal more.

I think the reason they choose the cheaper cereal has to do with a deeply rooted financial discipline.  A discipline that we, consumerism-crazed Americans, have lost.  We fantasize about wealth as a means to the good life, to have the finer things, to finally not have to settle for inferior products (Darn it, I want Lucky Charms, not Marshmallow Mateys!)

But this couple CAN afford the finer things, yet they choose not to.  And I’m not just talking about buying name brand breakfast cereal.  They could afford just about anything, yet the discipline they have in making big financial decisions trickles all the way down to the smallest decisions.

A lifetime of small decisions makes all the difference, in finances and in life.